Planned for earlier this week, today’s demo was rescheduled due to heavy rain in London, which meant that we were down to only four people able to attend at short notice.
No worries, the Optimax / Ultralase Harley Street clinic frontage small enough so that we easily covered it and didn't suffer - but they did!
By 1.30pm, rough calculations estimated we'd lost the company(s) in excess of £20,000, with prospective victims we spoke to on the way in to their consultation - certain they were going ahead with surgery, telling us they’d changed their minds on the way out!
Definite cancellations included 2 lens exchange patients (£6.5k each), and 3 laser patients (£3,590 each).
Many people passing by stopped to ask for more information, some saying they’d been close to booking consultations but were not now prepared to take the risk and would stick to wearing specs, and thanked us for raising awareness!
The banner had people on the opposite side of Harley Street taking photos and crossing over wanting to know what it was all about! (Bigger banner next time!)
Russell, you really should have thought it through before entering a CVA, because it’s not a good USP to tempt customers with!
A very satisfying result all round - and it didn’t rain!
More demos to come at London locations throughout the summer, so if you want to join us please email:
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