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David Moulsdale's boasts about "invoking a Google penalty" gave me the information I needed to report the details to Google and ask them to lift the penalty and return OERML to its rightful 1st page position.

I can accept being penalised for something I've done wrong, but when it's unjust and a result of dirty tactics, then I tend to get a teensy weensy bit upset

They really should have realised by now: "To every action there is always opposed an equal reaction."
Isaac Newton

Meanwhile, I find OE's desperation to silence me on Twitter, Facebook - and now Google, quite inspiring

Last month Optical Express called an emergency meeting in London after angry surgeons demanded that they should be able to see their patients before the day of surgery, not just a few minutes before the op.

The guest list included some of OE's best known players: CEO David Moulsdale, Steve Schallhorn, Tweedledum - they even flew Jan Venter in from South Africa for the day!

It was agreed that patients would be given the option of seeing their surgeon before the day of surgery - at an additional cost of £150!!

Yet a little birdy I know went to an OE store for a consultation very recently, and at no point were they asked if they'd like to meet with the surgeon before the day.

In the name of research, on Monday I called OE's sales line, said that I’d like to book a consultation and would I see the surgeon.

In no uncertain terms I was told “NO!” The telesales person told me I would see a 'refractive optometrist’ for my consultation and the surgeon ONLY on the day of the op.

I pushed and said I really wanted to speak with a surgeon before making such a big decision. Still no, not even if I paid!

So it looks like the patients might not be the only ones OE senior management are lying to.

David Moulsdale addressed the meeting, and instead of answering surgeon's concerns I'm told he preferred to talk about OERML and me - flattery will get you nowhere David

He apparently kept waving around a copy of an email I'd sent him last year, telling his audience that it proved Optimax pays me to run OERML.

Coincidentally that was the basis of OE's second complaint to Nominet last year (which I'm told cost OE approx £500k), and, as we know, they lost:
www.theregister.co.uk/2014/01/07/optical...wins_nominet_battle/

For the record, I issued Court proceedings for Breach of Agreement against Russell Ambrose (t/a Optimax Unltd) a few months ago, and we have an Allocation hearing at the Central London County Court in early January.

Keep up David!

He also explained why OERML website has dropped down the Google rankings.

For more than a year on the 1st page, OERML was recently relegated to who knows where, because, he told his frustrated audience (repeatedly) that he had "invoked a Google penalty".

Happily I now have my answer to that puzzle and will be contacting Google with all the details they need to see the underhand tactics OE have used to force OERML down the rankings - I'll be back

To be cont'd...
www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

This morning I went to the Post Office to send Facebook creator Mark Zuckerberg hard copies of documents supporting my argument that OERML Community Page should be restored.

Yes, I do see the amusement in my method of delivery to the CEO of the biggest online social networking service - but I guarantee that's why I'm more likely to grab his attention, regardless of the result.

Coincidentally, this email (edited) arrived on my return:

"Dear Sasha,

...As we've stated in our previous e-mail, we received a legal notice from a business in the United Kingdom that content on the reported Page was defamatory, and on that basis we made the content unavailable in the United Kingdom....

You may reach out to the reporting party directly to resolve this issue:

Contact information:
Name – Mary-Frances Kelly, Optical Express
Email – enquiries@opticalexpress.com

Thanks for your understanding,

Julius
Community Operations
Facebook"

I was fully aware of the reason WHY Optical Express had suddenly challenged my Page after 2.5 years, but I couldn't do much about it until Facebook provided proof.

This was my next move:

"From: OERML info@opticalexpressruinedmylife.co.uk
Subject: FAO Mary-Frances Kelly
Date: 11 November 2014 15:47:13 GMT
To: enquiries@opticalexpress.com
(Copied to David Moulsdale and others)

Dear Ms Kelly,

Re: "we received a legal notice from a business in the United Kingdom that content on the reported Page was defamatory”.

Earlier today Facebook provided me with information (below) that a “legal notice” was made in your name, the reason my OERML Page was made unavailable in the UK.

I therefore ask that you please provide details of the content you reported as “defamatory”.

If you are unable to comply then I ask that you contact Facebook and withdraw your complaint immediately, or please advise when I should expect to receive your letter before action.

As this matter is urgent, I would appreciate a reply within 48 hrs before I instruct my lawyers to take responsive action on my behalf.

Sincerely,
Sasha Rodoy"

This is going to be such fun

www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

Published on the Optical Express site: "Our Chief Medical Director, Mr Steve Schallhorn, one of the UK’s leading eye care specialists explains that these lenses could be a nightmare for your eyes.

“The implications are terrifying and in the most severe cases can result in loss of sight,” warns Dr Schallhorn, one of the world’s leading refractive surgeons. “[edited] these contact lenses are typically a poor fit – ‘one size’ does not fit all and they can cause corneal scratching, as well as impaired vision.”"
www.opticalexpress.co.uk/blog/glasses-co...nses.html#more-68583

You could be forgiven for getting excited, believing that Dr Schallhorn is finally telling the truth about MPlus lenses, which cause untold problems for so many people (without cataracts) who've undergone RLE surgery at Optical Express!

Many of these damaged patients urgently need a costly explant of the IOL (intraocular lens), causing further trauma to the eye, performed by reputable and experienced independent surgeons.
www.opticalexpressruinedmylife.co.uk/ind...ns-exchange-rle.html

But unfortunately the US doctor is talking about Halloween decorative contact lenses, ignoring the fact that OE damage far more people's eyes with lens implants. Not forgetting that you can simply pop out CLs, sadly not possible with IOLs once your natural lens has been removed.

Claimed to be "one of the UK’s leading eye care specialists" you could also be forgiven for believing that Dr Schallhorn is licensed to practise in the UK.

Fortunately, Steve Schallhorn is not licensed to practise in the UK, and to pass him off as a "UK specialist" is misleading and untrue.

OE also wrote: "We love a good scare here at Optical Express, as long as it’s in good fun and nobody gets hurt".

I don't hear anyone laughing

Imagine fighting a big UK company for years for the simple right to campaign fairly online against an under-regulated industry. You go on to win a dispute resolution case probed by Nominet to keep your perfectly legitimate gripe website alive. You also successfully defend yourself against the firm's strong-armed appeals. Then picture the moment when your campaign is trashed by the likes of Facebook and Twitter, after they kill painstakingly built up pages with little explanation for the sudden take-downs.

That's the plight of laser eye surgery campaigner Sasha Rodoy after Facebook yanked her "Optical Express Ruined My Life" page from its site late last month, citing copyright infringement issues.

It came after Twitter barred two similar campaign accounts used by Rodoy on the micro-blogging service for apparent "aggressive following behaviour".

Rodoy told The Register that she had complained to the networks about having her pages removed from their services. But neither Facebook nor Twitter had responded beyond automated email replies briefly explaining why the OERML pages had been deleted.

The Facebook page, in particular, had been used by thousands of people who were concerned about the lack of regulation in England and Wales around the corrective eye surgery industry, Rodoy said.

As we previously reported, dot-UK registry company Nominet ruled in January this year that there were insufficient grounds for a rehearing of a case brought by Optical Express against Rodoy.

Among other things, the High Street optician had claimed to Nominet that the comments posted on Rodoy's website opticalexpressruinedmylife.co.uk had caused "significant and unfair disruption to its business" and amounted to a personal vendetta against Optical Express. It was further claimed that Rodoy was abusing her domain registration.

However, Nominet chucked out the complaint saying that there were "no exceptional grounds" for taking action against Rodoy.

Now, the campaigner is finding herself once again in the unfortunate position of having to defend her criticisms of Optical Express and other High Street opticians, because – it would seem – both Twitter and Facebook are unaware of Rodoy's legal wins.

www.theregister.co.uk/2014/11/05/laser_e...y_facebook_takedown/

We're camping here for now: www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

And it's gone again!

Facebook's 'outage' crisis has been resolved, but now it seems that someone with serious psychological problems, desperate for attention, is doing their best to sabotage OERML!

I will update you when I have further details from Facebook. If indeed it is as I suspect, I will make sure the person responsible gets more attention than they ever dreamed of!

We're camping here for now: www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

After a stressful day and countless emails, OERML Facebook page is back:
www.facebook.com/OpticalExpressRuinedMyLife

Apparently it was caused by an 'outage' problem. However, in case of future problems I am going to duplicate all content onto My Beautiful Eyes Facebook page, and invite everyone to 'Like' it: www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

Whilst waiting for Facebook to get back to me please follow My Beautiful Eyes page:
www.facebook.com/pages/My-Beautiful-Eyes/646365588794480

Please Like/Share etc...

Many of you will have had difficulty accessing Optical Express Ruined My Life Facebook page this morning.
I have contacted Facebook and will update with details as soon as I have a reply

Please see OERML Facebook for recent updates, which are not always published here on OERML website.

You do not need to be a Facebook user to view:
www.facebook.com/OpticalExpressRuinedMyLife :kiss: