It’s been a while since Trustpilot were under the spotlight, but they’ve just invited themselves back on stage!
Last month I posted a factual negative review concerning the problems I'd experienced after purchasing a faulty phone from an eponymously named refurb phone company.
The company complained, and because they pay to advertise on Trustpilot I was asked to edit my review - again, and again, and again…
Whittled down to a bare twig the review had become worthless and was (still is) being assessed, so I decided to post again and omit all the (true) facts that Trustpilot wouldn’t allow, but within minutes the refurb phone company had complained about the second post too (also now being assessed!).
With no good reason to ask me to edit my second post Trustpilot instead asked me to provide proof of purchase. I did.
Yesterday Trustpilot asked me to edit my review - but which one? Assuming it was the first, I replied that I had, and they asked me for a screenshot. But strangely the link they sent doesn’t allow me access to either of my reviews!
Keeping a close eye on the refurb phone page I’ve noted more negative reviews posted, and very quickly removed!
And, as with Optical Express reviews on Trustpilot, as soon as there’s a negative there’s a flurry of positives.
A ‘Verified Order’ is meaningless btw, click on it to read that the company in question ’invited' the alleged purchaser to write the review! (Not sure how I earned that accolade)
I decided to post a review about Trustpilot ON Trustpilot, and while surprised that it was not deleted I had to laugh at their response.
Invited to '
discuss any of these point [sic]
further’, being very keen to meet with the Trustpilot management to discuss ’these point’ in person, I did visit their contact centre, but I haven’t even had an acknowledgement!
As I write this Tony Crane left the last review for OE:
uk.trustpilot.com/review/www.opticalexpress.co.uk
Let’s see how long before a positive one appears, possibly not until the morning when everyone’s back in the office!
If I had nothing else to do I think commercially supported review sites would definitely be something I’d fight against. It should be illegal to allow paying advertisers to censor honest reviews and post fake ones, this is blatant fraud.
In fact, the ASA agree, "
The Advertising Standards Authority said: "The strict Advertising Code prohibits advertisers from falsely claiming or implying they are acting as a consumer … companies should also be aware that the practice of posting fake reviews is likely to be illegal (under consumer protection regulations), and could be subject to investigation by Trading Standards or the Office of Fair Trading."
www.theguardian.com/money/2013/jan/26/fa...ue-consumer-websites
You can all help!
If you had any problems after refractive eye surgery, or a fight to get your deposit refunded, please post a factual review on Trustpilot on the relevant company’s page. Take a screenshot and keep a record of any subsequent correspondence from Trustpilot.
Please post any updates here, or contact me with details to forward to the ASA!
Meanwhile, while I continue to fight off my friends’ persistent attempts to persuade me to get an ‘all-singing, all-dancing’ model, and to bin my much loved Nokia 6700 slide - held together by an elastic band after being dropped so many times (3 times in my garden pond!), if anyone knows where I can buy a replacement, please let me know!
Btw, I promise I haven’t forgotten about Part 3 of the LAG meeting story, just no time at the moment.
Will try to catch up at the weekend...