Last year Optical Express launched ‘Thanks A Million’ PR campaign, dangerously offering emergency service workers the chance to win free laser eye surgery, claiming to be giving away £1million of laser eye surgery to the UK’s ‘wonderful workers’
On 19 July 2017 I wrote, '
This is scary and of great concern!
www.opticalexpress.co.uk/thanks-a-million
Sickening, because OE’s desperate advertising team are obviously alluding to terrorist attacks, purporting to be rewarding the emergency services involved!
Given the number of post op problems suffered by their customers, OE might as well be working with Isis/Daesh!
The targeted Emergency Service workers are integral to the UK’s health and safety infrastructure, and if damaged by OE, they will not only lose their jobs, but the country will lose their valuable skills!
I already represent clients from all these emergency services, and hope that if reading this, they will share OERML wherever possible to stop others in their profession putting their healthy eyes at risk!
Sadly ironic that so many of OE’s damaged patients are forced to rely on the NHS for aftercare and OE are now targeting these very people!’
However nauseating, 'Thanks A Million’ was a genius marketing scam, designed by PR coupling Sophie Simons and Steven Taylor, circumventing the ICO enforcement notice issued against Optical Express in December 2014, after 4,600 people had complained of being bombarded with texts inviting them to enter a competition to win free eye surgery - I was one of these people, which was unfortunate for OE as I contacted the Daily Mail!
www.dailymail.co.uk/news/article-2899808...sands-customers.html
*
“
When a data subject gives consent they must be informed about the processing to take place, including who by and what for. In no other way can consent be said to be ‘informed’. [The words informed & consent keep popping up everywhere when talking about Optical Express!]
If the data subject doesn’t know what products might be marketed then how can he exercise his right to object?”
dma.org.uk/article/uk-tribunal-rules-aga...rmed-and-unambiguous
The ICO said it was a breach of the Privacy and Electronic Communications Regulations, quite simply, it's against the law to send unsolicited texts for marketing purposes without the recipient’s prior consent.
Andy Curry, the ICO Enforcement Group Manager, said, '
We have issued this enforcement notice as a warning to the company that using people’s data without their consent is not acceptable. Any breach of the notice would be a criminal offence.’
A spokesman from Optical Express said they would be lodging an appeal.
www.aol.co.uk/2015/01/07/optical-express...fering-free-eye-sur/
As they so often do, Optical Express lost their appeal.
The 'Thanks A Million’ promo video - launched on OE's Instagram yesterday - shows five NHS/emergency service workers who received free laser eye surgery.
scontent.fltn1-1.fna.fbcdn.net/v/t58.161...115e2b79&oe=5B07627A
With untold thousands of OE patients totally reliant on the NHS, thanks to OE’s withdrawal of aftercare beyond 12 months post op, including the rapidly escalating numbers of lens explants being carried out at Moorfields London eye hospital and elsewhere across the country, this comes at enormous cost to the NHS.
And if Optical Express gave away £1million worth of treatment then I estimate there to be 200-250 beneficiaries
**, and with an estimated 30% patients (minimum) left with issues after laser eye surgery, incl the most common problems of dry eyes and glare/starbursts, then I’m guessing 60-75 of these unlucky winners will be suffering!
And of course I am sure that this clever PR campaign will allow OE to now legally spam family and friends, because the applicants were asked to provide their social media page links when they filled in the online form (now closed).
And many of the thousands who applied for free laser surgery, but were deemed unsuitable, will definitely have been unscrupulously pressured into buying unnecessary lens exchange (RLE), with a £500 discount carrot of course!
As I said in July 2017, scary and of great concern, and Isis/Daesh should be impressed: Optical Express attacking the heart of the UK emergency services without a suicide bomber!
What especially upset me about this video was the firefighter, knowing that the very real likelihood of him suffering dry eyes will be the end of his career.
I know one paramedic whose future employment is currently in the balance after RLE, and another, an anaesthetist now in his late thirties, struggling to cope in the operating theatre with chronic dry eyes - ten years after laser, and too many more wretched stories like these.
And it’s early days before Thanks A Million casualties start to google "Optical Express problems" and find OERML, because they’re still in the honeymoon period, wanting to believe OE’s tired mantra, ‘Some people take longer to heal… give it another three months, six months, a year…’
And the whammy is that those unlucky Thanks A Million winners will, without doubt, be relying on the NHS for aftercare by 2019!
IMPORTANT REMINDER: so VERY VERY important that you contact your MP and tell them if you’re having NHS treatment as a result of damaging refractive surgery, because this is the stick Shadow Chancellor John McDonnell and I intend to beat the government with!
*I'm quoted in the Mail article as saying that I had no idea how OE got my phone number. Regular readers know that David Moulsdale has my personal phone number, but my vintage Nokia pictured in the article has an old PAYG SIM card, and I keep the phone for emergencies. OE did not have that number.
**I trust that Optical Express can provide the ASA/CAP with proof of their selfless benevolence!